Store Coverage (Target vs Actual)
100% Target
465
Total Store Target
South: 363 | North: 102
465
Actual Visited
100% Coverage Rate
Call Execution (Plan vs Actual)
100% Call
479
Total Call Plan
Planned MER Visits
479
Total Call Actual
100% Execution Rate
Store Audit Status
(479 Total Visits)
465
Open Stores (97%)
Normal Operations
14
Closed Stores (3%)
Recorded & Verified
Field Team Productivity
26 MERs
20.8m
Avg Time / Store
Effective in-store audit
10.0
Avg Visits / Day
Standard: 8-10 stores
1) Target & Visited (Actual vs Plan Coverage Matrix)
📈 Accumulated Visits (Daily Progress)
479 Total Visits
🏪 Store Operations Status (Open vs Closed)
465 Open (97%) / 14 Closed (3%)
📅 Daily Visited Call Progress (18/09 - 22/09)
Peak: 135 calls (22/09)
🗺️ Store Visited (Region)
Target vs Visited
🛒 Store Visited (Chain)
Target vs Visited
📞 Call Visited (Region)
Target vs Visited
🏬 Call Visited (Chain)
Target vs Visited
👥 MER Attendance & Performance Summary (26 MERs sorted by Region, MER ID, MER Name, City)
Detail visits (479 records from AMOS Dataset.xlsx)
Winmart + Target: 14 SKUs
(305 Audited Stores)
72%
% OOSku (Stock < 1)
Avg 10.0 / 14 OOS
76%
% OOS (Stock < 3)
Avg 10.7 / 14 Under Threshold
GS25 Target: 6 SKUs
(89 Audited Stores)
37%
% OOSku (Stock < 1)
Avg 2.2 / 6 OOS
46%
% OOS (Stock < 3)
Avg 2.8 / 6 Under Threshold
Circle K Target: 8 SKUs
(68 Audited Stores)
58%
% OOSku (Stock < 1)
Avg 4.7 / 8 OOS
72%
% OOS (Stock < 3)
Avg 5.8 / 8 Under Threshold
National Combined (17 SKUs)
(462 Total Stores)
63%
National Avg % OOSku
Threshold < 1 Item
70%
National Avg % OOS
Threshold < 3 Items
📊 National Target SKU Availability & OOS Rate (17 Active SKUs)
■ % OOSku (Stock < 1) ■ % OOS (Stock < 3)
🍩 OOS Reasons Distribution (4,822 Total OOS Records)
🏆 Target SKU Availability & OOS Reasons Breakdown
Store-Level OSA Compliance (462 audited stores)
Winmart + (304 Stores)
(Gummy Category)
23.0%
Average SOS / Shop
Avg 3.9 Amos / 22.4 Facings (1,188 / 6,816)
GS25 (89 Stores)
(Gummy Category)
11.4%
Average SOS / Shop
Avg 3.6 Amos / 40.6 Facings (316 / 3,615)
Circle K (68 Stores)
(Gummy Category)
19.7%
Average SOS / Shop
Avg 2.8 Amos / 19.4 Facings (192 / 1,321)
National Total (461 Stores)
📸 594 Photos
20.3%
National Average SOS
Avg 3.7 Amos / 25.5 Facings (1,696 / 11,752)
1) % Share of Shelf (Average SOS / Shop) by Region & Chain
2) Facings Breakdown (Amos Facings / Total Category Facings)
📊 Average SOS % by Retail Chain
📦 Facings by Region (Amos vs Category)
■ Amos ■ Total Category
🍩 Facing Share (Amos vs Competitors)
📸 Store-Level SOS Compliance & Shelf Audit Photos (461 audited stores)
Winmart + (304 Stores)
(Secondary Display)
33.4%
Average SOD / Store
Avg 1.0 Amos / 3.1 Positions (319 / 955)
GS25 (88 Stores)
(Secondary Display)
19.7%
Average SOD / Store
Avg 1.1 Amos / 5.6 Positions (97 / 493)
Circle K (68 Stores)
(Secondary Display)
24.4%
Average SOD / Store
Avg 0.6 Amos / 2.6 Positions (44 / 180)
National Total (460 Stores)
📸 656 Photos
28.3%
National Average SOD
Avg 1.0 Amos / 3.5 Positions (460 / 1,628)
📊 % SOD by Retail Chain & Display Area
🗺️ % SOD by Region & Display Area
🍩 Display Position Share (Amos vs Category)
1) % Share of Display (Average SOD / Store) by Region & Chain
2) Display Positions Breakdown (Amos Positions / Total Category Positions)
🎯 Store-Level SOD Compliance & Display Photos (460 audited stores)
Display Area:
Performance:
Winmart + (304 Stores)
269 / 304 Compliant
88.5%
Promotion Compliance
285 POSM Sets | Avg 1.8 Programs/Store
GS25 (88 Stores)
72 / 88 Compliant
81.8%
Promotion Compliance
79 POSM Sets | Avg 1.5 Programs/Store
Circle K (68 Stores)
52 / 68 Compliant
76.5%
Promotion Compliance
55 POSM Sets | Avg 1.3 Programs/Store
National Total (460 Stores)
📸 512 Photos
85.4%
National CTKM Compliance
393 / 460 Stores | 419 Active Programs
📊 % Promotion Compliance by Retail Chain
🗺️ Promotion Execution by Region
🍩 Compliance & Field Issue Breakdown
1) % Promotion Compliance by Scheme & Chain
| Promotion Scheme / Region | Winmart + | GS25 | Circle K | Average % |
|---|---|---|---|---|
| 🎁 Mua 2 Tặng 1 (Buy 2 Get 1 Pack) | ||||
| South (362 shops) | 92.4% | 84.1% | 78.0% | 88.6% |
| North (98 shops) | 91.2% | 85.0% | 80.0% | 89.8% |
| Total Mua 2 Tặng 1 | 92.1% | 84.2% | 78.4% | 88.9% |
| 🏷️ Giảm Giá Trực Tiếp (Direct Discount Tag) | ||||
| South (362 shops) | 86.5% | 80.0% | 75.0% | 83.2% |
| North (98 shops) | 85.0% | 78.0% | 72.0% | 82.5% |
| Total Giảm Giá | 86.2% | 79.6% | 74.4% | 83.0% |
| 🎀 Combo Quà Tặng (Gift Bundle) | ||||
| South (362 shops) | 84.0% | 76.5% | 71.4% | 80.5% |
| North (98 shops) | 87.5% | 80.0% | 75.0% | 85.0% |
| Total Combo Quà | 84.8% | 77.3% | 72.1% | 81.5% |
| 🏆 Total Promotion Compliance | ||||
| South (362 shops) | 88.2% | 81.4% | 76.0% | 84.8% |
| North (98 shops) | 89.5% | 83.3% | 78.9% | 87.8% |
| National Total (460 shops) | 88.5% | 81.8% | 76.5% | 85.4% |
2) Promotion Store Execution Breakdown (Compliant / Audited Stores)
| Promotion Scheme / Region | Winmart + | GS25 | Circle K | Total Compliant | Total Audited |
|---|---|---|---|---|---|
| 🎁 Mua 2 Tặng 1 (Buy 2 Get 1 Pack) | |||||
| South | 219 / 237 | 58 / 69 | 39 / 50 | 316 | 356 |
| North | 62 / 68 | 17 / 20 | 12 / 15 | 91 | 103 |
| Total Mua 2 Tặng 1 | 281 / 305 | 75 / 89 | 51 / 65 | 407 | 459 |
| 🏷️ Giảm Giá Trực Tiếp (Direct Discount Tag) | |||||
| South | 192 / 222 | 48 / 60 | 33 / 44 | 273 | 326 |
| North | 51 / 60 | 14 / 18 | 9 / 12 | 74 | 90 |
| Total Giảm Giá | 243 / 282 | 62 / 78 | 42 / 56 | 347 | 416 |
| 🎀 Combo Quà Tặng (Gift Bundle) | |||||
| South | 168 / 200 | 39 / 51 | 25 / 35 | 232 | 286 |
| North | 49 / 56 | 12 / 15 | 9 / 12 | 70 | 83 |
| Total Combo Quà | 217 / 256 | 51 / 66 | 34 / 47 | 302 | 369 |
| 🏆 Total Stores Implementing CTKM | |||||
| South | 217 / 246 | 57 / 70 | 38 / 50 | 312 | 366 |
| North | 52 / 58 | 15 / 18 | 14 / 18 | 81 | 94 |
| National Total | 269 / 304 | 72 / 88 | 52 / 68 | 393 | 460 |
🎯 Store-Level Promotion Compliance & Verification Photos (460 audited stores)
Program:
Compliance: